Set out to conquer social media! With the SMO, boost the visibility and visibility of your business by using social networks, blogs, and forums. How to achieve your goals? What are the aims of this strategy? Light on this last-born of the SEM family.
What are the goals of an SMO strategy?
The generation of leads to developing your reputation, through the enhancement of your content, there are many benefits to be the GOS. Your presence on social networks is mainly used to:
Generate traffic to your site
SMO is an effective strategy to increase your audience. Posts you post on social networks, links that you include in your blog posts or in your comments on the forums all allow you to redirect users to your site. Which is sure to improve your positioning in the search engines.
To reach a maximum of prospects
By using social media, you get broad coverage that allows you to reach a large number of consumers. By adopting a targeted strategy, you increase your chances of getting in touch with potential customers.
Keep your customers loyal
One of the major advantages of social networks is this possibility of interaction between the brand and consumers. This transparency puts your customers in trust and builds a strong bond with them.
Manage your e-reputation
By being active on social media, you keep an eye on the image you have on the Internet. What do people say about you? What are their comments on your products or services? If necessary, you can intervene by commenting on the publications that concern you or by posting new posts to clarify any misunderstandings.
Create an active community
Most of your contacts on social networks usually share the same values as you. Your brand then becomes their center of common interest, for which they engage in the form of a comment, sharing, “like”, etc.
Showcase your content
The diffusion of your contents on social media makes it possible to value them, to highlight them well for your targets. But remember to adapt them to each platform for optimal results.
Some basic rules to optimize your SMO strategy
The real lever to improve your visibility on the Internet, Social SEO or Social Media Optimization is an effective way to develop your brand image and increase your e-reputation. Various rules must, however, be respected to achieve the expected results:
Edit relevant content
You must ensure that the content you broadcast is interesting for the majority of your targets. The goal is to encourage them to share them via social networks. To do this, choose topics that are likely to capture their attention.
Broadcast your content pro-actively. In particular, choose times when people spend more time on social media. You also need to diversify the delivery platforms to reach a maximum of targets. Facebook, Twitter, LinkedIn… do not hesitate to use all existing media.
In addition, you must keep abreast of new trends and developments in consumer behavior on social networks, whether through specialized sites or publications.
Optimize the social recommendation
Give your audience the ability to share your content more easily and quickly. To do this, you can create share buttons at the end of your articles, videos, or slideshows. The “Click To Tweet” is also an excellent alternative because it allows users to take a piece of your content in one click.
You have an interest in users sharing and commenting on your posts. To thank them, send them a small personalized message, simply. Also participate in the discussions, especially when they require your expertise. In this way, you increase your credibility while optimizing your visibility.
Encourage your audience to take part in designing content. Invite him to debate around a well-defined theme or to think about the creation of an article, an image or a design. The key is to get them involved in promoting your brand.
Keep your personality
This is something that marketing experts have been very insistent about lately. You must preserve your identity to avoid falling into the banality and stand out from your competitors. In this sense, your SMO strategy must reinforce your singularity and not the other way around. Develop your brand image and spread it!